Now located in a storefront in DUMBO, Brooklyn, Berl's came into existence originally as a pop-up shop at the Brooklyn Flea. In the gothic cathedral-like lobby of the historic Williamsburgh Savings Bank Tower, Berl’s found its original home as a booth nestled away in a row of former teller windows between the wares of a jewelry designer and a silkscreen printer. 

Here is our pop-up shop in its opening days, in March of 2011: